On the afternoon of March 20, 2024, in Hanoi, DigiLounge#5 was organized with the theme of “Revealing Stellar – Pioneering the new payment style of Gen Z”, from Product Marketing to Brandformance strategy.
The event was attended by speakers:
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Ms. Oanh Vũ – Chairwoman/ General Director, OMverse (Moderator)
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Ms. Vân Trịnh – CEO, Fantastic Eggs
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Mr. Dũng Lê – COO, Omeez
At the event, Ms. Van Trinh shared about the process of conceptualizing and developing MB Stellar – the first payment bracelet in Vietnam, which emphasizes the importance of combining product marketing and brandformance to contribute to boosting sales. Ms. Van also mentioned the key points and pain points in the strategy of creating a pioneering product like MB Stellar.
In the panel discussion, speakers also discussed product distribution strategies. According to Mr. Dzung Le, when distributing a new product appearing for the first time in Vietnam like MB Stellar, it is necessary to combine O2O (online and offline), methodical communication and create good (FOMO) effects, and establish a distribution channel first before selling…
Guests were also very excited and had many in-depth questions for the speakers, which referred to the competitiveness and security of MB Stellar; the trend of fashioning technology products; or the purchasing behaviour of the new generation – Gen Z…
In the Lucky Draw, 05 lucky guests received gifts that were MB Stellar bracelets, promising to bring a convenient digital payment experience.
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