AI & Data-Driven Strategies: Enhancing Retention and Customer Loyalty
In the digital era, where data has become a “strategic asset” for most businesses, the major challenge today lies not in data collection, but in effectively activating and leveraging it to retain customers and drive sustainable growth. As the cost of acquiring new users continues to rise and consumer behavior becomes increasingly fragmented, retention and customer loyalty have become top priorities. Especially in Southeast Asia—where 70% of digital users belong to the younger generation—the application of AI and the utilization of behavioral data are opening up breakthrough growth opportunities.